FA cover the shortfall

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For not qualifying for the Euro 2008:

http://news.bbc.co.uk/1/hi/business/7057577.stmhttp://news.bbc.co.uk/1/hi/business/7057577.stm

?285m can't be bad for failures can it?

Brands + Football = Bad

 

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Interesting to notice that just after this deal was announced FIFA reviewed the way World cups were allocated paving the way for an English bid........about 30 years earlier than expected!