the new England kit
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Scott Harris
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I'm sorry but that just looks sh*t.
THERafaBenitez
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They're bringing them out way too often, bit of a joke now
TheWestwayWonder
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Something is incredibly wrong about England dropping Umbro and being sponsored by Nike.
Glad their first kit has been panned by everyone.
Glad their first kit has been panned by everyone.
Charles Ryder
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It's not so much that they're 'dropping' Umbro, Nike themselves own Umbro and are actually phasing the brand out in preparation for selling it, they're transitioning old Umbro teams to Nike kits before they do so.
That, in of itself, is outrageous. Buy an iconic brand, keep up the pretence of caring about it only to take over all of it's sponsorship deals, gut it of said sponsorship deals, and sell it on to someone mad enough to pay for a brand bereft of any clubs to kit out.
If that doesn't constitute a 'hostile' takeover, I don't know what does.
edit: Upon further research, I've discovered that the deed has already been done and that they sold the brand off in December. I'm still certain that my description of events rings true, and that the high profile Umbro clubs and nations were 'induced' to switch to Nike, but I stand to be corrected if anyone has a better grasp on the situation that I.
That, in of itself, is outrageous. Buy an iconic brand, keep up the pretence of caring about it only to take over all of it's sponsorship deals, gut it of said sponsorship deals, and sell it on to someone mad enough to pay for a brand bereft of any clubs to kit out.
If that doesn't constitute a 'hostile' takeover, I don't know what does.
edit: Upon further research, I've discovered that the deed has already been done and that they sold the brand off in December. I'm still certain that my description of events rings true, and that the high profile Umbro clubs and nations were 'induced' to switch to Nike, but I stand to be corrected if anyone has a better grasp on the situation that I.
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TheWestwayWonder
Why dont we get together and call ourselves an ins
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I remember that Umbro had come under Nike control for a while Lofty, and I am sure your assessment is exactly what they had in mind when they got the company, but it still stinks to see a great and iconic sporting brand given the short end of the stick like that.
I will say, Umbro have by far the most consistently quality kits, aesthetically, so I hope that their parent company can use better design and improved financial backing to get them among the big companies once again. Puma seems to be doing it right now, so I dont think its that far fetched.
Also, this was an excellent parting shot from Umbro.
I will say, Umbro have by far the most consistently quality kits, aesthetically, so I hope that their parent company can use better design and improved financial backing to get them among the big companies once again. Puma seems to be doing it right now, so I dont think its that far fetched.
Also, this was an excellent parting shot from Umbro.
Charles Ryder
Dan's Pet Rescue
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Indeed, looking at their list of European clubs now is just sad.
Umbro torch bearers are derided in some circles for being old hat, but they can sod off. Umbro IS football, you can't beat the original brand
Umbro torch bearers are derided in some circles for being old hat, but they can sod off. Umbro IS football, you can't beat the original brand
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