All Barco no bite
RLC Fan Club Founder
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Ahh yes, that well known American company 'Infinite Athlete' that started up weeks before handing us £40M. Definitely nothing dodgy to see there at all LOL.I'm wondering how much we are actually down on shirt revenue ?
22/23, first year under BlueCo, we still had Three incumbent, paying £40m a year.
23/24, they did this deal with Infinite Athlete, allegedly again £40m for the season.
24/25 ... obviously no sponsor until right at the end when we had DAMAC paying £6m, so intuitively we are down £34m on the £40m a season run rate.
I can see why they are holding out for £50-60m a season. Two years of £60m more than makes up the £34m deficit on 24/25 ... and if they can sign a deal for multiple years (Samsung was 10 years I think ?) then it would have been a smart play.
Of course if there are no takers, and the business climate right now is not exactly optimal for having companies spend £££ on sponsorship deals, then it's a different story ...
They can hold out for 50-60M after securing a one year deal last year. Its still a sh*t show not having it sorted.