New badge / emblem

After mocking the Hammers for inserting "london" on their badge, I can't say I like this very much.

The best and most elegant badge is the one in your picture, based on the coat of arms of the Earl of Cadogan.

Don't even go there with the tragic Ken Bates "millwall lion"  badge!
LDN.  Brand.  S'alright.  Lonsdale? It is okay.  London.

The Ken Bates Millwall Lion badge was never good.

 
It has mainly already happened.  All the clubs in the Premiership are currently owned totally or part owned by Americans apart from:  Brentford, Brighton, Newcastle, Southampton, West Ham, Leicester, Wolves and Notts Forrest.  
 
Yep, agreed.

"Fourteen of the 20 Premier League teams are LLP [limited liability partnership] minority-owned [by Americans] ...." Sommerfeld, a sports investment specialist for advisory firm Certus Capital Partners, said.

The article says 14 of the 20 PL teams. I think 2 of the 8 you mentioned might already have an American minority share too according to the article.

That's the thing though too, most fans won't know this or know where/how to even find this out. I honestly can't be arsed to even "try" and trace all these LLP's through company house and other resources (and most probably fail/give up, Lol).

Its a eye opening read though. They find the investment into footy "romantic" because of what the game means to us. Thank shows like the Wrexham thing and Ted Lasso in pushing it too.

The issue is if they "American-ise"* it too much does a club lose its "heart", lose that thing that Americans originally invested for? 

Going by clearlake and cfc, and let's be honest here they have wiped the slate clean and started fresh with the whole club (even separating the women's cfc teams as their own entity), they can really change the whole image of football in England. There is still soo much money and a fk load of changes to come, the americans have barely started...imo.

In 10yrs every club will have cheerleaders in skimpy outfits wearing ugg boots and a partial hoodie, just the hood bit. 🤣 

*is that even a word, "American-ise" !

 
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In 10yrs every club will have cheerleaders in skimpy outfits wearing ugg boots and a partial hoodie, just the hood bit. 🤣 

*is that even a word, "American-ise" !
English and Italian clubs are being bought up.  The French will sell too.  The two Spanish clubs will capitulate.  The Germans and their ownership rules will hold out. IF only there was an EU ruling along the lines of the German ownership?  Oh, and the English hadn't voted for less freedom. But vulture capitalism is here.

The Americans won't want to change too much.  They will want proper and authentic Soccer. 🫣

But the ESL is very likely.  European Soccer League.

 
I read I think yesterday that Utd have now have two consecutive seasons of making losses so that may indicate the Americans don't know what they are doing or at least some of them don't.

 
https://x.com/footy_headlines/status/1861815342370021563?s=46&t=f4AbknX3wHKu1hg1BCHbKQ

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