Correspondents being told to prioritise online braindead content over the Today Programme:
https://www.theguardian.com/media/2026/jun/27/today-programme-bbc-social-digital-content-radio-4
Brittin is an incredibly clever man, mimicking the approach which has worked so well for Reach, DMG, and the Observer. (Er...)
What's next? I'm going to take a wild guess that it will involve something along the lines of a 'strategic digital partnership'. (Translation: get rid of 20% of the hacks and feed everything into ChatGPT)