The Bad
OK, so no one is going to claim our attendances were good in the early to mid 80s. You only have to think of that Orient attendance to realise you can’t make that case.
However, I really do think you can make a case that, if not good, the attendances weren’t actually that bad. Not when you put them into the context of the times.
My argument has always been that some of the fall in attendances was just natural for a club on the decline, some was due to a general decline in football attendances and some was due to other reasons. What I firmly believe is that through a combination of factors we lost an entire generation of fans during the mid 70s to early 90s. Here’s my reasoning:
1. The club was unsuccessful. Ain’t no club in the world that doesn’t lose fans when times are hard (over an extended period of time, one off seasons of fun in Div 2 like Man Utd had in the 70s don’t count, they were never truly in decline as a club and weren’t faced with the same problems we were):
· 7 years out of 9 in Div 2 between 75 and 84 and another relegation in 88 (the only team ever relegated via the play-offs).
· What was officially the worst team in league history when it got relegated with what was the lowest points total until that time in 1979 (my first season, lucky me).
· Lowest league positions in our history in 82 then 83.
· Some comically bad football e.g. the world’s worst goal drought in 81 and I once read we got ‘giantkilled’ 11 times in ten seasons (I’ll have to look that up). Really you had to be there to believe it. I mean we were the absolute masters of f**king it up when it should have been easy. In some ways it was quite funny. In others it really wasn’t.
2. The club was in near terminal decline:
· We had bankruptcy and financial issues that few clubs have had to deal with. There was an air of despondency and despair around Chelsea back then that I think few today would appreciate. To me it felt like a club that was dying on its feet.
· Add that to the ground. Don’t get me wrong I loved the Bridge as it was, it was home. BUT it was a also sh*thole of a ground and a dreadful place to watch football. Had we had a smaller, or not even smaller but more enclosed stadium, the atmosphere would have been better and it would have been a more enjoyable experience. Smaller crowds due to on pitch failure just made it worse.
· This wasn’t helped by, what was it, three seasons of reconstruction on the East Stand? That gaping hole all along one side on what was already a stadium that felt too open. That helped kill the atmosphere as well.
· Then add that to the hooliganism. Again, I would be a liar to say I didn’t get caught up in the buzz and the anarchy of the times, it wasn’t something that bothered me as a teenage boy BUT it did drive people away. Rightly or wrongly we probably had a worse reputation for hooliganism than most clubs and that seeped into the popular consciousness and probably stopped people coming. I personally know of two genuine supporters who turned their backs on the club and vowed not to go again and they haven’t (one the day the Dippers won the double at our place and one after the Boro riot). I can’t believe I’m the only one who has experienced this or that they are the only blokes who made that kind of decision back then.
3. Football in general was on a downward spiral.
· Hooliganism of course but also more disposable income and other things to entertain oneself with.
· Attendances at Chelsea have to be understood in the light of what was happening to football as a whole. The years between 1981 and 1986 were the years of the lowest crowds since pre WWI. Everyone’s crowds were falling, not just ours. Had our demise happened in the 60s or the 2000s (with a nice stadium close to the pitch and good facilities) we would never have seen the low crowds we saw in the 80s. Of course they would have fallen but not to the levels they did.
4. Spurs and Arsenal were, as usual back then, more successful, but just to make matters worse even our smaller local rivals were at their historic peaks just as we were at our historic low.
· L’Arse made three Cup Finals in a row 78-80, winning one. They also made the CWC final, had some very good players (Brady et al) and generally finished in a good position in the table.
· Spurs, although in Div 2 for a couple of years in the 70s, won the Cup twice (81 &82) and lost in the final in 87. They also won the UEFA, finished third in the League three times in the 80s and fourth twice, usually qualifying for Europe. Their team was exciting to watch, they had Hoddle, Ardiles and Villa and so on.
· West Ham won the Cup 1975 and 1980 and mostly finished above us in that period. Also played good football with Brooking, etc.
· Palace were the ‘team of the 80s’ for a while, there was a buzz about them between 75 and 80 as they won a number of promotions and made the top flight.
· QPR (2 ½ miles away) nearly won the league in 75, made the Cup Final in 82, won the League Cup and often finished above us.
· Wimbledon (6 stops on the district line) were on the rise, began to finish above us and even won the f***king Cup and had as many as we did until 97.
· Even Foolem ( not much more than a mile and half away) made the Cup Final in 75 and had the Best and Marsh roadshow for a bit.
· In fact Millwall were above us for a time and lead the league in what was it? 89?
If you were a football fan in London in the mid 70s to 80s Stamford Bridge was not going to be the obvious place to watch your football. Naturally this is a generalisation but I hope you can see the gist of what I’m getting at. Success breeds larger crowds, failure shrinks them. It’s that simple. And we were really up against it back then. One thing that I found funny was that when I brought up the issue of Everton's low crowds in the 80s the Scouser I referred to in my previous post claimed they were "living in our [Liverpool's] shadow." Now how come that can be used to excuse Everton but not us? If Everton had had all the problems we had in that period and all the local rivals doing better what do you think their attendances would have been had they been in Div 2 for 5 years in a row?
So, we got just over 13k in ‘82 and just under it in ’83. That’s bad but what were the rest getting?
Everton, one of the ‘Big Five’ averaged 20,310 in 1983 and 19,288 in 1984.
Arsenal, also in the ‘Big Five’, 25,589 in 1982 and 24,154 in 1983.
Spurs, further ‘Big Five’, 20,859 in 1986.
All of these clubs were winning FA Cups, finishing in the top half of Div 1 and maybe playing in Europe. Chelsea, averaged 13,132 in 1982 (2nd lowest position), 12,672 in 1983 (lowest league position ever) and 21,120 in 1984 (promoted).
More instructive perhaps would be comparisons with Leeds who were getting 15,000 and 13,000 in '82 and '83 and Newcastle 16-17,000 since they were both in Div 2 with us (but from higher positions, with much better grounds and not with the off field problems we were having). Middlesbrough were averaging 8,000, 5,000 and 6000 between 1984 and 1986.
Given these figures I really don’t see our gates as remarkably low. Seeing that, until recently, we were far and away the least successful of the top 6 best supported teams (the others being members of the so called ‘Big Five’) one could make the argument that our support has been pretty good. Perfect? No. But probably about as good as others would have been in the same situation. I simply don't agree that the bad was that bad.